Skip to content

About Sandra Dinardi

In 2020, I decided to build this business, focusing on creating affordable optimized website content for businesses and nonprofits like yours. 

How can I help

I am an SEO website content writer who geeks out on content marketing, search engine optimization (SEO), copywriting, project management, and audience analysis. I provide individual attention to your website writing project, stepping in as a consultant or freelance resource at the right time. 

I work with only 1-2 clients in my queue each month, ensuring a personalized approach—boutique website writing services for small business budgets.

My Background

I am a creative techy who has spent two decades in the public sector world wearing many hats as a developer, IT Manager, and technical project manager. Under those roles, I also wrote in different mediums, from technical specs to video scripts, and ran my own blog in my free time. 

My SEO expertise is self-taught, as most consultants and agencies are. I keep up to date by taking online courses and keeping up with the important trends by following prominent SEO circles with years of knowledge I trust. The best training is implementing best practices in all my projects and on my business website. I also enjoy educating clients about the importance of SEO for accessibility and usability. 

Whether we like it or not, search engines are the gateway to our audience finding our websites. Merging SEO best practices into our website design and content ensures the best user experience.

Goals

Minimal resources are the bane of small businesses, and the main struggle for most business websites is writing great content that connects with customers. I provide just-in-time SEO consultation and SEO-focused writing services guiding businesses like yours in creating website content. 

 

Picture of Sandra D
I believe in honest, open communication and having a partnership. You won’t receive false promises working with me. Building a website with quality content is the foundation for your internet presence. We will work together to create, write, and build the best website content for your customers as a team. 

When I’m not Creating…

I’m a mom of two awesome teens. I love spending time with them, and when I have a free moment, one of these activities is on my agenda – hiking, cycling, painting, and reading – getting all cozy with coffee or tea. My newest hobbies are taking care of my house plants and managing my two bee hives and the honey bees.

Sandra's honey bees on a frame
Reggie the Cat next to my plant

Writing, SEO, and Strategy Experience

As a new freelancer, you’ll find my portfolio is evolving. I’d love to partner and build my portfolio with you – great content at a great value.

  1. Researching website keywords to focus on for your local audience
  2. Creating and writing SEO content for website landing pages, and blog posts
  3. Brainstorming and advising content topics and strategies for your website
  4. Advising your content layout process for WordPress and Squarespace
  5. Recommending website optimizations for SEO, Usability, and Accessibility
  6. Translating technical jargon (yes, the dry, boring stuff) into approachable and engaging content, and shall I dare say even making it fun
  7. Implementing business analysis and project management methods to meet deadlines, create consistency, and reach goals

Let's Dicuss Your Content Goals

Whether you need a page or two of content or need help planning or building your website, I am here to work with you. 

  • Website Content Strategy (Navigation and Analysis)
  • Web Content writing and copywriting
    • New page content
    • Finesse/wordsmith your copy
    • Blog ghostwriting
    • Podcast show notes
  • Search Engine Optimization (SEO) keyword and topic research and mapping
  • Content Page Layout and Page Builds
Coffee and scone
Coffee and Scone - Fuel for Writing