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About Sandra Dinardi

In 2020, I decided to build this business, focusing on creating affordable SEO website content for businesses and nonprofits like yours. 

How can I help

I am an SEO specialist and website content writer who geeks out on content marketing, search engine optimization (SEO), copywriting, project management, and audience analysis. I provide individual attention to your website SEO project, stepping in as a consultant or freelance resource at the right time. 

By working with just a handful of clients each month, I am able to offer boutique SEO support and website content writing services tailored to small businesses with small budgets. 

My Background

I am a creative techy who has spent two decades in the public sector world wearing many hats as a developer, IT Manager, and technical project manager. Under those roles, I also wrote in different mediums, from technical specs to video scripts, and ran my own blog in my free time. 

My SEO expertise is self-taught, as most consultants and agencies are. I keep up to date by taking online courses and keeping up with the important trends by following prominent SEO circles with years of knowledge I trust. The best training is implementing best practices in all my projects and on my business website. I also enjoy educating clients about the importance of SEO for accessibility and usability. 

Goals

SEO is a powerful marketing tool that small businesses can leverage whether on its own or alongside traditional marketing and digital advertising. Implementing thoughtful SEO techniques helps improve website visibility, attracts the right audience, and supports long-term business growth. 

 

Picture of Sandra D
I believe in honest, open communication and having a partnership. You won’t receive false promises working with me, just clear strategy and realistic expectations. Improving rankings and visibility requires ongoing maintenance. SEO isn’t a quick fix. To be successful think of SEO as marathon, a long-term investment in building a sustainable online presence. 

When I’m not Creating…

I’m a mom of two awesome teens. I love spending time with them, and when I have a free moment, one of these activities is on my agenda – hiking, cycling, painting, and reading – getting all cozy with coffee or tea. I am also a beekeeper, and just acquired a garden plot at the local community garden.

Sandra's honey bees on a frame
Reggie the Cat next to my plant

Writing, SEO, and Strategy Experience

As a new freelancer, you’ll find my portfolio is evolving. I’d love to partner and build my portfolio with you – great content at a great value.

  1. Researching website keywords to focus on for your local audience
  2. Creating and writing SEO content for website landing pages, and blog posts
  3. Brainstorming and advising content topics and strategies for your website
  4. Advising your content layout process for WordPress and Squarespace
  5. Recommending website optimizations for SEO, Usability, and Accessibility
  6. Translating technical jargon (yes, the dry, boring stuff) into approachable and engaging content, and shall I dare say even making it fun
  7. Implementing business analysis and project management methods to meet deadlines, create consistency, and reach goals

Let's Dicuss Your Website Goals

Whether you need a page or two of content or need help with improving website visibility, I am here to work with you. 

  • SEO Website Content Strategy (Navigation and Analysis)
  • Optimized Web Content writing and copywriting
    • New page content
    • Finesse/wordsmith your copy
    • Blog ghostwriting
  • Search Engine Optimization (SEO) keyword and topic research and mapping
  • Audience Research
  • Local SEO and Link Building
Coffee and scone
Coffee and Scone - Fuel for Writing